Levi’s has made waves since its introduction two years ago by betting big on India’s premium denim market with their super premium segment with unique fashion overtures aimed at those spending Rs 2,500+ for super premium denim jeans. Since their launch they have experienced phenomenal growth since their entry.
Authenticity
Levi’s jeans sales in India have seen impressive double-digit growth over the past two years since Redloop launched two years ago – evidenced by double-digit increases for this high-end range.
Finding genuine Levi’s jeans can be done easily by looking out for certain telltale signs on either the back of your jeans or on their leather patch. When buying secondhand or from unlicensed dealers, always request their original receipt as proof.
One telltale sign is the cinch back. Also known as an arcuate design, Levi’s painted theirs orange in 1943 to meet government regulations and make counterfeit pairs conform. Fake pairs may lack this feature or lack it entirely.
Material
λιβαισ jeans are constructed of cotton, polyester, and elastane and can be machine washed; however, for optimal longevity the company recommends washing sparingly to extend their lifespan. A process called stonewashing gives their jeans an aged appearance.
Levi Strauss’ four nephews inherited their uncle’s dry-goods firm in San Francisco in 1902, taking control of Levi’s jeans production overseas to reduce costs. Production occurs still within America however.
The company’s jeans are also woven with either 1% or 2% elastane for added stretch – ideal for cyclists and runners who require flexible pants. Pair with a green bomber jacket and white flannel shirt for a smart casual look.
Fit
Levi’s jeans sales in India have witnessed double-digit growth for jeans priced Rs 2,500 or above, driven largely by its Red Loop range with distinct fashion elements. This growth can be attributed to an increasing desire among Indian consumers for premium clothing brands that boast greater fashion overtures such as Levi’s Red Loop range which features distinct fashion details.
Our relaxed fit jeans for men offer extra room in the seat and thigh for ultimate comfort, tapering slightly at the knee for a stylish appearance. Combine with a jean jacket and crewneck tee for an American aesthetic that embodies casual yet cool style.
Choose from an extensive range of wash styles – stonewashed, black and classic indigo blue; stretch and non-stretch options; big and tall relaxed fits to complete your look! Don’t forget about relaxed Big & Tall jeans designed specifically for larger builds! For the finishing touch complete your outfit with a Levi’s shirt or tee and Trucker jean jacket for complete fashionista status.
Style
India’s premium jeans market is experiencing explosive growth with sales of Levi’s Red Loop jeans and the Diva range expanding quickly. Both represent current international denim wear fashions – according to marketing director K Venkataramani.
The brand offers relaxed big and tall jeans in stonewashed, classic indigo blue and black washes to fit every guy’s personal style. Additionally, stretch and non-stretch denims allow for tailored looks or more casual aesthetics.
Combine relaxed fit Levi’s jeans with a crew neck tee for a chic ensemble, or dress them down with a denim trucker jacket and western-inspired plaid shirt for an easygoing vibe. Additionally, try raw denim which doesn’t get washed so that it shows strain marks caused by wearing.
Leather patch
Levi’s jeans quickly became a symbol of streetwear culture, with skateboarders and musicians both wearing Levi’s as part of their uniform to express themselves through style. This allowed Levi’s to create subversive collections such as their RED line with its bold branding and avant-garde silhouettes.
Keep an eye out for a white care label inside of your jeans’ back pocket and compare its number with that of their top button to determine when they were made. Also look out for The Two Horse patch which features an “xx” notation below lot/size number (this feature was only added prior to 1965 on 501XX models) to help identify when they were manufactured; its leather patch should also feel soft to touch for easy identification.